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Distribution of unique information as a basic marketing tool territory (on the materials of Lisva urban district, Perm territory)

Author

Listed:
  • Timofeeva, O.

    (Perm State National Research University, marketing department)

  • Iksanova, E.

    (Perm State National Research University, marketing department)

  • Kuvardina, M.

    (Perm State National Research University, marketing department)

Abstract

The role of the distribution of unique information as a basic tool for marketing territory. The expediency of the limitations of the target audience informing potential tourists and investors. The effective means of propagation of the unique information, which entail the increase of the prestige of the territory on the materials Lisva city district.

Suggested Citation

  • Timofeeva, O. & Iksanova, E. & Kuvardina, M., 2013. "Distribution of unique information as a basic marketing tool territory (on the materials of Lisva urban district, Perm territory)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_2_13
    as

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    File URL: http://www.marketing-mba.ru/article/v3_13/Timofeeva.pdf
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    References listed on IDEAS

    as
    1. Marie-Noëlle Calès & Walid Hichri & Nadège Marchand, 2010. "Target 2 Securities : effets sur les politiques tarifaires et parts de marchés des CSD," Post-Print halshs-00664697, HAL.
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