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Price / Quality Strategy Of “Ukh “Bobruiskagromash” On The Market Of The Russian Federation

Author

Listed:
  • Babynina H. M.

    (“Belorussian State Economic University” UA Bobruisk branch)

Abstract

Stability of any enterprise considering fierce competition in the world market depends on innovation and perfection of the goods produced as well as manufacturing technology, financial stability, increase in long-term and short-term production efficiency. The proper price setting methodology, reasonable policy and consecutive assortment strategy realization are the necessary components of successive activity of any venture. It is also an effective tool for competition fighting.

Suggested Citation

  • Babynina H. M., 2016. "Price / Quality Strategy Of “Ukh “Bobruiskagromash” On The Market Of The Russian Federation," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
    • Handle: RePEc:mmb:journl:articl_v3_1_16
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    File URL: http://www.marketing-mba.ru/article/v3_16/Babynina.pdf
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    Keywords

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    JEL classification:

    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies

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