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Internet-Marketing As An Instrument Of Relationship Marketing In Shopping Centers’ Interaction With Buyers

Author

Listed:
  • V.V. Nikishkin

    (Plekhanov Russian University of Economics)

  • V.V. Tsimbaev

    (Plekhanov Russian University of Economics)

Abstract

Integration of relationship marketing into a system of management of shopping centers is suggested. Concepts of relationship marketing and loyalty are explained. Management circuits of buyers and renters of a shopping center is presented. Internet marketing is suggested as an instrument of relationship marketing for shopping centers (the buyers’ circuit). The definition of relationship marketing is given, the differences between it and marketing based on traditional technologies are explained, its elements are observed.

Suggested Citation

  • V.V. Nikishkin & V.V. Tsimbaev, 2019. "Internet-Marketing As An Instrument Of Relationship Marketing In Shopping Centers’ Interaction With Buyers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_14_19
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