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Relation Of Quality And Effectiveness Of Medical Services As A Factor Of Competitiveness Of Health Organizations

Author

Listed:
  • Pashkus Natalia A.

    (Herzen State Pedagogical University)

  • Pashkus V.Y.

    (St. Petersburg State University)

  • Chemlyakova Asya D.

    (Russian State Hydrometeorological University)

Abstract

Today, in the context of toughening of global competition in the field of health care and the efforts that different countries of the world spend on improving the efficiency of the public sector of economy, the problems associated with determining the factors of competitiveness of healthcare organizations come to the fore. The research conducted by the authors showed that assessing the competitiveness and development potential of medical companies with the Keigan-Vogel positioning map often gives incorrect results. The study showed that a significant part of errors is due to an incorrect evaluation of the quality and effectiveness of medical services, which necessitates a clear delineation of these concepts. The work shows how these indicators effect on competitiveness of organizations in the health sector and what happens if we do not distinguish between these two concepts.

Suggested Citation

  • Pashkus Natalia A. & Pashkus V.Y. & Chemlyakova Asya D., 2017. "Relation Of Quality And Effectiveness Of Medical Services As A Factor Of Competitiveness Of Health Organizations," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_9_17
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    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • H51 - Public Economics - - National Government Expenditures and Related Policies - - - Government Expenditures and Health

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