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Assessment Of The Competitiveness Of The Development Strategy Of Innovative Firms

Author

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  • Mamedova Elena

    (St. Petersburg State University)

  • Iakushkina Anna A.

    (St. Petersburg State University)

Abstract

The article describes some approaches to evaluating the company's competitive ability in the New Economy in terms of building an effective competitive strategy. The types of competition (functional, species, subject), aspects of the analysis of external factors of competitive ability using model of M. Porter, the model of pentagram, the problem of constructing positional mapping and the method of "constructing the contrary" analyzed in the article.

Suggested Citation

  • Mamedova Elena & Iakushkina Anna A., 2017. "Assessment Of The Competitiveness Of The Development Strategy Of Innovative Firms," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_8_17
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