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Sourcing Strategy In The Changing Political And Economic Conditions

Author

Listed:
  • Nikishkin Valeriy

    (PRUE)

  • Tverdokhlebova Maria

    (PRUE)

  • Ivanov Gennadiy

    (PRUE)

Abstract

The unstable conditions of the Russian economy, the insertion of a whole range of economic sanctions against different countries, which were our trading partners particularly in the fruit and vegetable market in many years, has led to a review of strategies for the selection of key suppliers by the wholesalers of fruits and vegetables. The study focused on the development of an adaptive strategic approach to rapid assessment and selection of new suppliers of fruits and vegetables in terms of sanctions.

Suggested Citation

  • Nikishkin Valeriy & Tverdokhlebova Maria & Ivanov Gennadiy, 2016. "Sourcing Strategy In The Changing Political And Economic Conditions," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_8_16
    as

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    File URL: http://www.marketing-mba.ru/article/v2_16/Nikishkin.pdf
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    Keywords

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    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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