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Modern Pr-Technologies In The Conditions Of The New Economy

Author

Listed:
  • Antonova Angelina M.

    (Inter-settlement Library of the Vyborg District)

  • Lipinskaya Anastasia À.

    (St. Petersburg State University)

Abstract

The article shows the role and importance of PR in the New Economy, examines the basic principles of PR, through which you can promote all sorts of goods, ideas, concepts, creating a kind of myth. The article states that only taking into account the specific nature of this or that field of activity, the use of this tool will bring success. An example with the promotion of a gothic novel shows the need to create the right myth for attracting the target audience.

Suggested Citation

  • Antonova Angelina M. & Lipinskaya Anastasia À., 2017. "Modern Pr-Technologies In The Conditions Of The New Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_2_17
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    File URL: http://www.marketing-mba.ru/article/v2_17/Antonova.pdf
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