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Firm In The New Economy: The Theories Of Motivation And The Results Of Their Application

Author

Listed:
  • Aliaskarova Zhamilla A.

    (St. Petersburg State University)

Abstract

The article shows some theories of staff motivation, which can contribute to successful functioning of the firms in the New Economy. Their application allows the company to retain and stimulate qualified specialists, which is vital for its prosperity and development, because intellectual human capital is the leading strategic asset of the company and the main element of its competitive advantages.

Suggested Citation

  • Aliaskarova Zhamilla A., 2017. "Firm In The New Economy: The Theories Of Motivation And The Results Of Their Application," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_1_17
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    File URL: http://www.marketing-mba.ru/article/v2_17/Aliaskarova.pdf
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    Keywords

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    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

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