IDEAS home Printed from https://ideas.repec.org/a/mmb/journl/articl_v2_1_16.html

New Economy: From The Basics To The Analysis Of The Factors Affecting Consumer Demand

Author

Listed:
  • Aliaskarova Zhamilla A.

    (St. Petersburg State University,Faculty of Political Science)

Abstract

The article is about some key features of the society of the XXI century, which develops under the influence of globalization, the third knowledge revolution and the New Economy. Some interesting changes in the classical Maslow’s structure of human needs are revealed. Particularly, author pays her attention to the appearance of the "imaginary" needs and how skillfully modern producers of goods and services use them. Furthermore, perspective of using triad "IDEA – TECHNOLOGY – THE BRAND" in the business of the XXI century is considered

Suggested Citation

  • Aliaskarova Zhamilla A., 2016. "New Economy: From The Basics To The Analysis Of The Factors Affecting Consumer Demand," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_1_16
    as

    Download full text from publisher

    File URL: http://www.marketing-mba.ru/article/v2_16/Aliaskarova.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mmb:journl:articl_v2_1_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sidorchuk, Roman (email available below). General contact details of provider: https://edirc.repec.org/data/rsconru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.