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Price substantiation and calculation for implementation of the price/quality strategy into production

Author

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  • Babynina, H.

    (Belorussian State Economic University, UA Bobruisk branch)

Abstract

Stability of any enterprise considering fierce competition in the world market depends on innovation and perfection of the goods produced as well as manufacturing technology, financial stability, increase in long-term and short-term production efficiency. The proper price setting methodology, reasonable policy and consecutive assortment strategy realization are the necessary components of successive activity of any venture. It is also an effective tool for competition fighting.

Suggested Citation

  • Babynina, H., 2013. "Price substantiation and calculation for implementation of the price/quality strategy into production," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
    • Handle: RePEc:mmb:journl:articl_v2_1_13
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    File URL: http://www.marketing-mba.ru/article/v2_13/Babynina.pdf
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    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • H81 - Public Economics - - Miscellaneous Issues - - - Governmental Loans; Loan Guarantees; Credits; Grants; Bailouts
    • E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy

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