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Problems of the consumer market in Ukraine

Author

Listed:
  • Novoitenko, I.

    (Applied Economics Department of National University of Food Technologies (Ukraine).)

Abstract

Domestic enterprises and importers of food products in Ukraine operate in a highly competitive market. Despite the representation of a lot of goods, their quality characteristics don’t meet the demand. Low purchasing power of the population of Ukraine determines the demand for products at low prices, which produced from poor quality materials, doesn’t meet sanitary standards and isn’t safe for life and health. The insensible character of responsibility for such offenses increase the importance of decision the problem of food safety in Ukraine.

Suggested Citation

  • Novoitenko, I., 2013. "Problems of the consumer market in Ukraine," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
    • Handle: RePEc:mmb:journl:articl_v2_12_13
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    File URL: http://www.marketing-mba.ru/article/v2_13/Novoitenko.pdf
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    More about this item

    Keywords

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    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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