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Organizational Culture: Basic Concepts And Elements

Author

Listed:
  • Nadegda M. Starobinskaya

    (Herzen’s Russian State Pedagogical University)

  • Boris O. Baltykov

    (Russian State Hydrometeorological University)

Abstract

The article considers organizational culture as an immanent part of organization theory in the New Economy. The article discusses the basic concepts of the components of organizational culture, highlights the reasons for increasing interest in it in the 80s of the twentieth century. The article shows some characteristics and basic elements of an organizational culture.

Suggested Citation

  • Nadegda M. Starobinskaya & Boris O. Baltykov, 2019. "Organizational Culture: Basic Concepts And Elements," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
    • Handle: RePEc:mmb:journl:articl_v1_8_19
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    File URL: http://www.marketing-mba.ru/article/v1_19/Starobinskaya.pdf
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