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The Strategy Of Innovative Organizations, From Research To Marketing

Author

Listed:
  • Pashkus Natalia A.

    (Herzen State Pedagogical University)

  • Pashkus V.Y.

    (St. Petersburg State University)

Abstract

The article discusses two strategies of an innovation organization that can improve its competitiveness: R & d strategy and marketing strategy, highlights the peculiarities of the implementation of these strategies in an innovation organization. The paper also shows the signs of the most innovative organization.

Suggested Citation

  • Pashkus Natalia A. & Pashkus V.Y., 2018. "The Strategy Of Innovative Organizations, From Research To Marketing," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
    • Handle: RePEc:mmb:journl:articl_v1_8_18
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    File URL: http://www.marketing-mba.ru/article/v1_18/Pashkus.pdf
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    References listed on IDEAS

    as
    1. Uhlig, Christian, 1966. "Die wirtschaftliche Bedeutung freiwilliger Jugenddienste in Entwicklungsländern," Wirtschaftsdienst – Zeitschrift für Wirtschaftspolitik (1949 - 2007), ZBW - Leibniz Information Centre for Economics, vol. 46(3), pages 151-155.
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      JEL classification:

      • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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