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New Economy: New Reality And Motivation Of Consumers

Author

Listed:
  • Aliaskarova Zhamilla A.

    (St. Petersburg State University)

Abstract

This article describes some of the changes that have taken place in people's lives over the past century due to the increased pace of technological progress. In particular, the focus is on hedonism as the main ideology of the XXI century and its impact on the relationships change between the producers of goods and services and their consumers. In this regard, the author illustrates the realities of the New economy, in which the success of the company is achieved through the ability to create innovations.

Suggested Citation

  • Aliaskarova Zhamilla A., 2017. "New Economy: New Reality And Motivation Of Consumers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
    • Handle: RePEc:mmb:journl:articl_v1_1_17
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    File URL: http://www.marketing-mba.ru/article/v1_17/Aliaskarova.pdf
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    Keywords

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    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

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