Koncentracija U Medijima, Neoliberalni Paradoksi I Porast Virtualnosti
Global media empires are the reality. Media ownership concentration features developed countries and global areas. It is expressed as the vertical, horizontal and diagonal one. It anticipates the conflict of economic and noneconomic values and interests. The goal of this paper is to a) discuss media concentration from various aspects, since it is considered a serious threat to media pluralism and democratic development, b) analyse the effects of neoliberal economic policies on the discussed phenomenon and c) underline that media concentration measurement has always been a difficult task, and general results have never been satisfactory. In addition to this, we start from the two hypothesis: firstly, that exponential growth of media concentration results from, among other factors, neoliberal economic politics, since their growing trends overlap chronologically, and secondly, in the interest of media culture development and media pluralism, it is necessary to overcome all dogmatic and quasi-institutional monisms, having totalitarian character (including neo-liberalism).
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