Usage Of The Elements Of Marketing Communications For Promotion Of Pharmaceutical Products
Some elements of marketing communications are analyzed. The role of packaging of pharmaceutical products during their promotion to consumers is described. The basic approaches to the use of corporate identity style and it's components in pharmaceutical market are given. Exhibitions as components of marketing of drugs, pharmaceutical and medical products are studied.
When requesting a correction, please mention this item's handle: RePEc:mje:mjejnl:v:7:y:2011:i:1:p:149-155. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nikola Draskovic Jelcic)
If references are entirely missing, you can add them using this form.