IDEAS home Printed from https://ideas.repec.org/a/mje/mjejnl/v6y2010i12p113-120.html
   My bibliography  Save this article

Brending As The Tool For Realization Of Marketing Strategies

Author

Listed:
  • Vladimir Ponomarenko
  • Ludmila Dorokhova
  • Oleksandr Dorokhov

Abstract

The role and place of branding in the sale of drugs and medical supplies has been examined. The classification of pharmaceutical brands is given. The basic ways and instruments for the development of brands and their elements on the pharmaceutical market has been described. The main approaches to manage the development and promotion of drug's products brands are analized. The main tasks and perspectives of branding on the sale of drugs in retail pharmacies are presented.

Suggested Citation

  • Vladimir Ponomarenko & Ludmila Dorokhova & Oleksandr Dorokhov, 2010. "Brending As The Tool For Realization Of Marketing Strategies," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 6(12), pages 113-120.
  • Handle: RePEc:mje:mjejnl:v:6:y:2010:i:12:p:113-120
    as

    Download full text from publisher

    File URL: http://repec.mnje.com/mje/2010/v06-n12/mje_2010_v06-n12-a17.pdf
    Download Restriction: no

    File URL: http://repec.mnje.com/mje/2010/v06-n12/mje_2010_v06-n12-a17.html
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mje:mjejnl:v:6:y:2010:i:12:p:113-120. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nikola Draskovic Jelcic). General contact details of provider: http://www.mnje.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.