IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

The Theoretical Assumptions Of Marketing Applicationin Non Profit Organizations

Listed author(s):
  • Milan Gasovic
Registered author(s):

    Non profit sector is composed of individuals and organization that help the society to become the community of responsible members oriented both to proper progress, and local social community welfare. The core of marketing concept is assessment of necessities in order to fulfill buyers' desires and needs (consumers; service users). Although some actors from non profit sector do not contest using, consciously or unconsciously, some marketing activities (advertising; consumers need investigation, PR), the market orientation and profit do present to them some obstacles, being one of main business concept marketing goals. That is, non profit organizations are not directed to profit creating, but to social community benefit. Similarly, some marketing postulates have to be considerably modified to non profit specific properties. Owing to the fact that marketing could be observed as an exchange process that relates the ones who has specific needs (beneficiary of NPO services) to the ones who fulfill that needs (NPO together with donors/financial sources providers), which means that the business concept could be applied in non profit organizations, as well as. The appropriate marketing strategies facilitate the non profit organizations to fulfill their mission and to realize program goals.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    Article provided by Economic Laboratory for Transition Research (ELIT) in its journal Montenegrin Journal of Economics.

    Volume (Year): 5 (2009)
    Issue (Month): 9 ()
    Pages: 111-115

    in new window

    Handle: RePEc:mje:mjejnl:v:5:y:2009:i:9:p:111-115
    Contact details of provider: Web page:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:mje:mjejnl:v:5:y:2009:i:9:p:111-115. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nikola Draskovic Jelcic)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.