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Editorial: Fourth Industrial Revolution Transforming Businesses

Author

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  • Priya Baguant

    (Higher Colleges of Technology, UAE.)

Abstract

This Special Edition is a collection of diverse and varied papers presented at the FIR 2020 conference. This was the first virtual conference hosted by the Faculty of Business, Higher Colleges of Technology, UAE and the presenters were selected to submit their papers to this Special Edition for review. All submitted papers went through the rigorous process of double-blind review. The best papers were selected for publication. The collection of papers are from different areas of research and the commonalities are the Fourth Industrial Revolution in the context of the UAE and surrounding countries. The readers will enjoy a wide range of papers from different areas and all built on a solid grounding of quantitative and qualitative research. The papers in this special edition include topics related to supply chain, blockchain, finance, marketing, consumer behaviour, employee motivation and knowledge management.

Suggested Citation

  • Priya Baguant, 2021. "Editorial: Fourth Industrial Revolution Transforming Businesses," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 9(1), pages 1-2, April.
    • Handle: RePEc:mig:tmjrnl:v:9:y:2021:i:1:p:1-2
    DOI: https://doi.org/10.33182/tmj.v9i1.1493
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