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Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

Author

Listed:
  • Abdulalem Mohammed

    (College of Science and Humanities- Shaqra University, Shaqra, KSA)

  • Abdo Homaid

    (College of Science and Humanities- Shaqra University, Shaqra, KSA)

  • Wail Alaswadi

    (College of Business Administration – Afif, Shaqra University, KSA)

Abstract

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

Suggested Citation

  • Abdulalem Mohammed & Abdo Homaid & Wail Alaswadi, 2020. "Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 8(1), pages 51-73, May.
    • Handle: RePEc:mig:tmjrnl:v:8:y:2020:i:1:p:51-73
    DOI: https://doi.org/10.33182/tmj.v8i1.887
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    Citations

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    Cited by:

    1. Omar. A. Alghamdi & Gomaa Agag, 2024. "Understanding Factors Affecting Consumers’ Conscious Green Purchasing Behavior," Sustainability, MDPI, vol. 16(2), pages 1-22, January.
    2. Joanna Sawicka & Elżbieta Marcinkowska, 2022. "The Effect of CSR Environmental Initiatives on Purchase Decisions—A Cross-Regional Study in Poland and Ukraine," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    3. Duong Cong Doanh & Katarzyna Gadomska-Lila & Le Thi Loan, 2021. "Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 935-971, December.

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