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Személygépkocsi márkaválasztás szocio-kulturális aspektusai

Author

Listed:
  • Dankó László

    (University of Miskolc)

  • Farkas Zsuzsanna

    (University of Miskolc)

Abstract

A vállalatok nemzetközi sikerességének egyik összetevője a külföldi piacok szocio-kulturális sa-játosságainak vizsgálata, az azokhoz való alkalmazkodás. A tanulmány a személygépkocsi már-kaválasztás sajátosságait a cseh, lengyel, magyar és szlovák piacokon vizsgálja. A Skoda gépkocsik preferálása mellett érzékelhető az etnocentrizmus hatása, valamint a fogyasztói magatartás modellek szocio-kulturális aspektusainak érvényesülése.

Suggested Citation

  • Dankó László & Farkas Zsuzsanna, 2018. "Személygépkocsi márkaválasztás szocio-kulturális aspektusai," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 15(1), pages 43-55.
    • Handle: RePEc:mic:esfjrn:v:15:y:2018:i:1:p:43-55
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