IDEAS home Printed from
   My bibliography  Save this article

Process Format as a Factor in Increasing Buyer Satisfaction


  • Karmen Verle


Today modern companies are directed by buyers. Successful organizations are aware that the key issue is to satisfy buyers’ needs and to maintain good relationship with them. Such companies perceive problems and opportunities fast and act accordingly. In future only such companies that will be able to substitute mass production and generalized market approach with a flexible production and in addition to this constantly look for market gaps for their products and services will be able to survive. Further on such companies will be able to individualize their offer and in this way adjust and come closer to the buyer. However, the old hierarchical structure does not provide for that, therefore, we are nowadays talking about horizontal relationships, even among the suppliers, organizations and their buyers. The only organizational format providing for relationships and cooperation with buyers and suppliers on the one hand and increasing contentedness and successfulness of the employees on the other is a process format. The changes of the environment demand a thorough change of the traditional way of thinking and consequently the operation and organization of a company which wants to be successful or survive in new conditions.

Suggested Citation

  • Karmen Verle, 2008. "Process Format as a Factor in Increasing Buyer Satisfaction," Management, University of Primorska, Faculty of Management Koper, vol. 3(3), pages 235-253.
  • Handle: RePEc:mgt:youmng:v:3:y:2008:i:3:p:235-253

    Download full text from publisher

    File URL:
    File Function: full text in Slovene
    Download Restriction: no

    File URL:
    File Function: abstract in English
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgt:youmng:v:3:y:2008:i:3:p:235-253. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.