IDEAS home Printed from https://ideas.repec.org/a/mgt/youmng/v2y2007i1p25-35.html
   My bibliography  Save this article

Benchmarking and Quality of Small Hotels in Croatia: An Explorative Study

Author

Listed:
  • Ines Milohnic

    (University of Rijeka, Croatia)

  • Zdenko Cerovic

    (University of Rijeka, Croatia)

Abstract

This work explores the co-dependency of benchmarking and quality based on numerous interviews with 60 managers of small hotels in Croatia. The aim of this research is to state different ways and possibilities of using the benchmarking method as one of the modern, efficient methods which provide opportunities for adapting to the changes and needs of the modern market. In its first part, the research covers comparison of business standards of small hotels in Croatia and small and medium hotels in the European Union. The second part refers to positioning the role of quality in business of small hotels within the context of ‘strategy of quality’ implementation, certificate of quality possession and measurement of the influence of quality on competitive advantages increase in small hotels in Croatia. The research has shown that management of small hotels rarely applies the comparison of business success regarding domestic and foreign competitors, and therefore fails to understand that this is the way to improve one’s business. The reasons for this could be found in the fact that our country has still not accepted the standard methodology of recording and analysing business results and management of results in the hotel industry (USALI), although it has been accepted in most developed countries of the world. Although quality has been stated as the basic strategic aim of small hotels’ management, the research showed that the present ‘declarative’ level should be lifted to the highest possible level in reality. At the end, the thesis of strong influence of quality on competitive advantages increase in small hotels in Croatia has been proved by using simple and multivariate regression analysis. The facts and propositions of implementation measures of benchmarking and quality of hotel management with the aim of achieving a competitive advantages increase have also been stated.

Suggested Citation

  • Ines Milohnic & Zdenko Cerovic, 2007. "Benchmarking and Quality of Small Hotels in Croatia: An Explorative Study," Management, University of Primorska, Faculty of Management Koper, vol. 2(1), pages 25-35.
  • Handle: RePEc:mgt:youmng:v:2:y:2007:i:1:p:25-35
    as

    Download full text from publisher

    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/2_025-035.pdf
    File Function: full text in English
    Download Restriction: no

    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/2_091-093.pdf
    File Function: abstract in Slovene
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgt:youmng:v:2:y:2007:i:1:p:25-35. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik). General contact details of provider: http://edirc.repec.org/data/fmkupsi.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.