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8 New-product Development

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  • The Editors

Abstract

New-product development is one area of strategic decision-making. This chapter and the next deal with the process of decision-making in Japanese corporations. The analysis in this chapter is based on the detailed analysis of more than fifteen cases and two mail questionnaire surveys conducted in 1980. (The method of survey is explained in Appendix 8.1.)

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  • The Editors, 1984. "8 New-product Development," Japanese Economy, Taylor & Francis Journals, vol. 13(1-2), pages 72-103.
    • Handle: RePEc:mes:jpneco:v:13:y:1984:i:1-2:p:72-103
    DOI: 10.2753/JES1097-203X13010272
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