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Antecedents of E-CNY Adoption in China: A Cluster Analysis-Based UTAUT Model

Author

Listed:
  • Baomin Chen
  • Zhenzhong Ma
  • Mengyao Dang
  • Zecheng Wu
  • Linyu Cui
  • Siwen Yu

Abstract

The study investigated the key factors influencing the adoption of e-CNY, offering insights for its promotion and application. By first employing a text analysis approach, this research identified critical determinants and informs subsequent modeling and questionnaire design. Then, based on the text analysis results, we constructed a Unified Theory of Acceptance and Use of Technology (UTAUT) model to identify important antecedents of e-CNY adoption. This study contributes to the literature by bridging gaps in understanding e-CNY adoption at the microlevel, integrating large-scale text mining techniques (including LDA theme analysis and TF-IDF) with traditional research methods. The findings provide a robust theoretical and empirical foundation for advancing e-CNY’s development.

Suggested Citation

  • Baomin Chen & Zhenzhong Ma & Mengyao Dang & Zecheng Wu & Linyu Cui & Siwen Yu, 2025. "Antecedents of E-CNY Adoption in China: A Cluster Analysis-Based UTAUT Model," Chinese Economy, Taylor & Francis Journals, vol. 58(6), pages 440-457, November.
    • Handle: RePEc:mes:chinec:v:58:y:2025:i:6:p:440-457
    DOI: 10.1080/10971475.2025.2540676
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