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Electronic Banking Gap Analysis: (Between Customers’ Needs and Prevailing Condition) Case Study: Eghtesad Novin Bank (Based on SERQUAL and Cano Model) (in Persian)

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  • Mehdinia, Parvaneh

    (Iran)

Abstract

We try to explore through a pathological analysis the factors affecting the banking quality in Iran and to propose solutions for them. Data for this study is collected through field operation. To do so¡ SERQUAL questionnaire which includes 22 electronic banking indicators which consists of 5 sections used to explain different phases of calculating the degree of importance and distributed to 158 persons. The gap between customers’ expectations and prevailing banking services was calculated on the basis of the first and second phase of answers of the questionnaires. Clients’ satisfaction was calculated in the next phase and customers’ needs and their level of importance were explored through Cano classification. Finally¡ 9 more important indicators were selected. JEL Classification: G2, J28, L63, R1

Suggested Citation

  • Mehdinia, Parvaneh, 2011. "Electronic Banking Gap Analysis: (Between Customers’ Needs and Prevailing Condition) Case Study: Eghtesad Novin Bank (Based on SERQUAL and Cano Model) (in Persian)," Journal of Monetary and Banking Research (فصلنامه پژوهش‌های پولی-بانکی), Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 2(6), pages 133-168, March.
    • Handle: RePEc:mbr:jmbres:v:2:y:2011:i:6:p:133-168
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    More about this item

    Keywords

    Banking Services; Customer’s Satisfaction; Electronic Banking; Cano’s Model;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics

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