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The effect of gamification in mobile money payment on the social impact of mobile payment and the behavioral results of customers in emerging economies (case study: Bank Mellat branches in Mazandaran province(

Author

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  • ghanbari serketi, mohsen

    (Department of management, Adib Mazandaran Institute of higher education ,Sari, Iran)

  • hafezian, maryam

    (Assistant professor ,Department of Management,Adib Mazandaran Institute of higher education ,Sari, Iran)

Abstract

During the last two decades, the banking industry has experienced drastic changes not only in large industrialized countries, but also in many developing countries. These changes have been formed due to the elimination of rules, creativity and innovation, and globalization. If banks want to maintain their position among many international

Suggested Citation

  • ghanbari serketi, mohsen & hafezian, maryam, 2024. "The effect of gamification in mobile money payment on the social impact of mobile payment and the behavioral results of customers in emerging economies (case study: Bank Mellat branches in Mazandaran province(," Journal of Monetary and Banking Research (فصلنامه پژوهش‌های پولی-بانکی), Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 17(61), pages 511-534, November.
    • Handle: RePEc:mbr:jmbres:v:17:y:2024:i:61:p:511-534
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