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Identification and Analysis of Factors Effecting the Implementation of Universal Banking Based on Fuzzy Cognitive Map

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  • Najaf, Morteza

    (mbri)

  • Bolo, Ghasem
  • Babajani, Jafar
  • Ghorbanizadeh, Vajhollah

Abstract

This study aims to determine the factors affecting the Implementation of Universal Banking. For this purpose, 50 factors were identified through the study of literature and interviews with experts and managers of the banking industry who had experienced in Universal banking implementation. These factors were classified into six categories: customer,

Suggested Citation

  • Najaf, Morteza & Bolo, Ghasem & Babajani, Jafar & Ghorbanizadeh, Vajhollah, 2020. "Identification and Analysis of Factors Effecting the Implementation of Universal Banking Based on Fuzzy Cognitive Map," Journal of Monetary and Banking Research (فصلنامه پژوهش‌های پولی-بانکی), Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 12(42), pages 653-694, February.
    • Handle: RePEc:mbr:jmbres:v:12:y:2020:i:42:p:653-694
    as

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