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Direct Marketing and Strategies for Promoting Romanian Education to European Standards

Author

Listed:
  • Doina Gurita

    (Lecturer Ph.D., "Petre Andrei" University of Iasi, Romania)

Abstract

Aligning with the European standards implies open-mindedness. Without a cultural base which keeps us deeply connected to what is happening both in the East, and in the West, it would be rather hard to understand the easy way our country interacts with other countries. As a national state or as a company, disregarding the existence of Globalization and being out of this process means being sentenced to isolation and stagnation. We emphasize the role of our own effort within the framework of developing and transition countries. Alongside our integration in EU, several changes occurred and still do in all fields of activity, including in the educational one. In conclusion, direct marketing through promotional techniques can ensure education on a bottom-line basis in the European Union and beyond.

Suggested Citation

  • Doina Gurita, 2019. "Direct Marketing and Strategies for Promoting Romanian Education to European Standards," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 24, pages 82-92, December.
    • Handle: RePEc:lum:rev11d:v:24:y:2019:i::p:82-92
    DOI: https://doi.org/10.18662/upalaw/33
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    More about this item

    Keywords

    marketing; education; promotion strategies; globalization; promotional mix.;
    All these keywords.

    JEL classification:

    • K1 - Law and Economics - - Basic Areas of Law
    • K2 - Law and Economics - - Regulation and Business Law
    • K4 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior

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