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Persuasive Discursive Elements in the Public Relations Campaign of Image Reconstruction: Logos, Ethos and Pathos

Author

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  • Daniela Catau Veres

    (PhD, Stefan cel Mare University of Suceava, Faculty of Law and Administrative Sciences, Romania)

Abstract

When we talk about public relations, the image acquires a special connotation, referring to the notoriety of a public person, a company or companies, in search of public sympathy. And the public's sympathy or support can be captured by responding to their wishes and expectations. Organizations wishing to rebuild their image following the loss of credibility in front of the public, as a result of events or actions in which they participated, run various campaigns designed to put in a favourable light their image by assuming social responsibilities, communication through social media or the mass media.

Suggested Citation

  • Daniela Catau Veres, 2020. "Persuasive Discursive Elements in the Public Relations Campaign of Image Reconstruction: Logos, Ethos and Pathos," European Journal of Law and Public Administration, Editura LUMEN, vol. 7(1), pages 43-49, July.
    • Handle: RePEc:lum:ejlpa1:v:7:y:2020:i:1:p:43-49
    DOI: https://doi.org/10.18662/eljpa/7.1/112
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    More about this item

    Keywords

    Image reconstruction campaign; public relations; rhetoric; Egger Romania; press;
    All these keywords.

    JEL classification:

    • H7 - Public Economics - - State and Local Government; Intergovernmental Relations
    • K10 - Law and Economics - - Basic Areas of Law - - - General (Constitutional Law)
    • K15 - Law and Economics - - Basic Areas of Law - - - Civil Law; Common Law
    • K33 - Law and Economics - - Other Substantive Areas of Law - - - International Law

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