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Apakah Perdagangan Besar/Perantara Masih Mempunjai Daja Dan Hak Hidup?

Author

Listed:
  • Barli Halim

Abstract

Suatu lembaga perniagaan (marketing institutian) hanja dapat tumbuh atau berkembang, bilamana lembaga tersebut mempunjai daja hidup. Daja hidup ini hanja akan dipunjai oleh lembaga itu, kalau djasa-djasanja diperlukan oleh masjarakat. Djasa-djasa sebuah lembaga perniagaan akan diperlukan kalau ia dapat memenuhi kebutuhan anggauta-anggauta masjarakat. Dalam katja mata ekonomi, sebuah lembaga perniagaan akan hanja mempunjai daja hidup, djika ia dapat mentjiptakan kegunaan (utility) jang dapat memenuhi kebutuhan masjarakat.

Suggested Citation

  • Barli Halim, 1960. "Apakah Perdagangan Besar/Perantara Masih Mempunjai Daja Dan Hak Hidup?," Economics and Finance in Indonesia, Faculty of Economics and Business, University of Indonesia, vol. 11, pages 514-527.
    • Handle: RePEc:lpe:efijnl:196020
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