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Posmodernidad y ética Empresarial. Una Hipótesis sobre el auge de la Responsabilidad Social Corporativa

Author

Listed:
  • Jon Olaskoaga Larrauri

    (Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.)

  • Gabriela Garay Villanueva

    (Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.)

  • Xabier González Laskibar

    (Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.)

Abstract

This paper develops a hypothesis about the reasons that have led to the success of the Corporate Social Responsibility concept both in literatura and in business management practice. The hypothesis is created on the basis of management trend theories and it suggests the existence of elective affinities, within the Weberian meaning of the term, between the spread of Corporate Social Responsibility and the advent of modern society.

Suggested Citation

  • Jon Olaskoaga Larrauri & Gabriela Garay Villanueva & Xabier González Laskibar, 2013. "Posmodernidad y ética Empresarial. Una Hipótesis sobre el auge de la Responsabilidad Social Corporativa," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 2, pages 33-42, July-Dece.
    • Handle: RePEc:lap:recadm:13
    DOI: -
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    File URL: https://revistas.unlp.edu.ar/CADM/article/view/685
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    More about this item

    Keywords

    Corporate social responsibility; management fashion; Postmodernity.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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