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The Use of Local Plans in Limiting the Expansion of Outdoor Advertising in the Public Space as Exemplified by Coastal Communes of Western Pomerania


  • Anna Kiepas-Kokot

    (Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Katedra Ekologii, Ochrony i Kształtowania Środowiska)

  • Maciej J. Nowak

    (Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Pracownia Ekonomiki Przestrzennej, radca prawny „Kancelaria Prawnicza dr Maciej Nowak” w Szczecinie)


The aim of this paper is to determine whether municipalities have sufficient tools for shaping spatial policy allowing to maintain or gain (recovery) order and aesthetics of public space as well as whether these tools are used. For the analysis six coastal communes of Western Pomerania have been selected. The reason behind the selection as the object of the analysis of the coastal communes was the assumption that, due to their location in the attractive tourist space, those municipalities are on the one hand subjected to strong pressure senders of advertisers and, at the same time, users of this space expect a high level of spatial aesthetics as a place of recreation and rest.

Suggested Citation

  • Anna Kiepas-Kokot & Maciej J. Nowak, 2015. "The Use of Local Plans in Limiting the Expansion of Outdoor Advertising in the Public Space as Exemplified by Coastal Communes of Western Pomerania," World of Real Estate Journal (Swiat Nieruchomosci), Fundacja Uniwersytetu Ekonomicznego w Krakowie, issue 92, pages 21-26, June.
  • Handle: RePEc:kra:journl:y:2015:i:92:p:21-26
    DOI: 10.14659/worej.2015.92.03

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    More about this item


    Spatial planning; advertising media; landscape conservation; local zoning plan;

    JEL classification:

    • A39 - General Economics and Teaching - - Multisubject Collective Works - - - Other


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