IDEAS home Printed from
   My bibliography  Save this article

Drafting A Cultural Strategy Based On Cultural Content – Fortress Of Oradea Case


  • Elena-Aurelia Botezat
  • Ada Mirela Tomescu


The increasing competition in the tourism market entail the need for strategies focused on positioning and differentiation elements. A pillar of cultural tourism strategy in city of Oradea is the Fortress. By means of European funds, we are witnessing reintroduction of this Fortress into tourist circuit. A Fortress can get to be a vector of utmost importance for tourism in Oradea and Bihor County, but only under the conditions that will be preserved and enhanced the features as: value, rarity, inimitable and organization (exploitability). In this article are presented in detail these features, which we consider, that represents the core elements of the strategy based on cultural content. In our opinion, for a sustainable development, the efforts must be continued and directed towards creating an own identity, reason that elements such as mystery, story and participation cannot be missing.

Suggested Citation

  • Elena-Aurelia Botezat & Ada Mirela Tomescu, 2017. "Drafting A Cultural Strategy Based On Cultural Content – Fortress Of Oradea Case," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 9(1), pages 85-88, March.
  • Handle: RePEc:khe:journl:v:9:y:2017:i:1:p:85-88

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    More about this item


    Cultural Tourism; Strategy; Oradea; Fortress;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:9:y:2017:i:1:p:85-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.