China’s Economic Rebalancing, the E-Commerce Route

China is currently experiencing a brisk digital revolution, swiftly becoming a front-runner in the Internet age. It is already enlisting the largest number of internet users globally, it is ranking first ecommerce market in the world and these developments are hastening its economic and social transformation. By improving the productive and commercial performance in various fields, by contributing to services expansion, by boosting domestic demand and consumption, e-commerce acts as new and dynamic growth engine which is supporting economic rebalancing and the redefinition of China’s economic development pattern. In this article we look at China’s ecommerce landscape, examining the distinctive features of this market, identifying its major growth determinants, analysing its dynamic, structure and most relevant players, as well as its organizational structures. While scanning this market, we focus on the ways in which e-commerce impacts Chinese economy, triggering its change in tune with the aims of the official economic strategies and pushing forward the country’s economic growth, rebalancing and modernization.