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Specializations of Marketing in Non-Economic Areas: Social Marketing and Non-Profit Organizations Marketing

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  • Irina Nicolau

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Abstract

Marketing is in constant development, theoretically and practically under the influence of a highly dynamic and competitive global environment. From year to year, the budgets assigned to marketing, regardless of the sphere of activity, grow, confirming the statement of Robert Louis Stevenson: everybody lives by selling something, and proving that organizations understand that only in this way maximize their chances successful.

Suggested Citation

  • Irina Nicolau, 2016. "Specializations of Marketing in Non-Economic Areas: Social Marketing and Non-Profit Organizations Marketing," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(1), pages 157-159, March.
  • Handle: RePEc:khe:journl:v:8:y:2016:i:1:p:157-159
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