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Linguistic Patterns in Advertising Messages

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  • Adriana Teodorescu

Abstract

This paper aims to identify the most recurrent linguistic devices used in advertising texts. As previous research has established that language use shapes and determines consumer behavior, its importance in any advertising message is unquestionable. Therefore, we propose to find out the most widely used linguistic patterns, grammatical structures, and occurrence of certain linguistic features by investigating a corpus of advertising messages selected from print and online media.

Suggested Citation

  • Adriana Teodorescu, 2015. "Linguistic Patterns in Advertising Messages," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 115-118, September.
    • Handle: RePEc:khe:journl:v:7:y:2015:i:3:p:115-118
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    Cited by:

    1. Annye Braca & Pierpaolo Dondio, 2023. "Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design," Italian Journal of Marketing, Springer, vol. 2023(3), pages 369-412, September.

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