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Innovative Actions within the Business Models of European Companies


  • Georgeta Ilie



Companies regularly reassess and reorganize their business models in order to create value and generate growth. They also reassess the price-performance correlation and new levels of capital efficiency. The new business models are frequently needed to provide goods at affordable prices through the adaptation of packaging strategies, pricing strategies, the product itself, and by helping to sustain financially the demand. In the context of current financial and economic difficulties, it reveals the inclusive business models that provide goods and services to poor people and also create employment. The paper tries to emphasize ways in which business models are evolving, and how to determine the right model for companies. In the same time, it also seeks to highlight trends in the development of new business models in the European countries which creates basic economic activities, giving people facing social and economic problems access to products and services that meet their needs.

Suggested Citation

  • Georgeta Ilie, 2014. "Innovative Actions within the Business Models of European Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 44-48, June.
  • Handle: RePEc:khe:journl:v:6:y:2014:i:2:p:44-48

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    More about this item


    Higher education; value creation for business; inclusive business models; start-up incubators; financial difficulties;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • L71 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Mining, Extraction, and Refining: Hydrocarbon Fuels
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship


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