IDEAS home Printed from https://ideas.repec.org/a/khe/journl/v6y2014i2p200-204.html
   My bibliography  Save this article

Similarities and Differences between the Advertising Text in Romanian and the Advertising Text in French

Author

Listed:
  • Cristina Gruber

    ()

Abstract

The present study, entirely original, covers several aspects referring to advertising texts published in Romania and France in the first decade of the 21st century: statements, intertextuality, figures (construction-related, sound-related and semantic), semantic links between advertising text sequences, lexis. The analyzed body contains more than 2000 texts published in the press from Romania and France. We can assert, based on the analysis performed, that all the means and methods available in the language are used both in the Romanian advertising text, as well as in that drafted in French in order to create an often amusing complicity with the reader and to have them glue their attention to the subject of the advert – the name and/or its main characteristics. The differences between the compared texts are small and are, in general, due to the differences between the two languages, the usage or the regulations.

Suggested Citation

  • Cristina Gruber, 2014. "Similarities and Differences between the Advertising Text in Romanian and the Advertising Text in French," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 200-204, June.
  • Handle: RePEc:khe:journl:v:6:y:2014:i:2:p:200-204
    as

    Download full text from publisher

    File URL: http://www.orizonturi.ucdc.ro/arhiva/2014_khe_62_pdf/khe_vol_6_iss_2_200to204.pdf
    Download Restriction: no

    File URL: http://www.orizonturi.ucdc.ro/arhiva/2014_khe_62_pdf/khe_vol_6_iss_2_200to204.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:6:y:2014:i:2:p:200-204. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava). General contact details of provider: http://edirc.repec.org/data/ffucdro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.