Similarities and Differences between the Advertising Text in Romanian and the Advertising Text in French
The present study, entirely original, covers several aspects referring to advertising texts published in Romania and France in the first decade of the 21st century: statements, intertextuality, figures (construction-related, sound-related and semantic), semantic links between advertising text sequences, lexis. The analyzed body contains more than 2000 texts published in the press from Romania and France. We can assert, based on the analysis performed, that all the means and methods available in the language are used both in the Romanian advertising text, as well as in that drafted in French in order to create an often amusing complicity with the reader and to have them glue their attention to the subject of the advert – the name and/or its main characteristics. The differences between the compared texts are small and are, in general, due to the differences between the two languages, the usage or the regulations.
Volume (Year): 6 (2014)
Issue (Month): 2 (June)
|Contact details of provider:|| Postal: Splaiul Unirii nr. 176, sector 4, Bucuresti|
Web page: http://fbc.ucdc.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:6:y:2014:i:2:p:200-204. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.