Factors of Competitive Advantage in the European Single Market
This article addresses the issue of national and corporate competitiveness and its increase, presenting the factors and the mechanisms of its achievement, with a detailed case study on American Nautics SRL in Bucharest. This company managed to obtain a series of spectacular economic and financial results, decisively increasing their competitiveness as a qualitative global indicator, by the development and intelligent use of its intangible long-term assets. Their performance is especially commendable as it was obtained in the current economic and financial crisis faced by the entire world, and that affected Romania more than other countries.
Volume (Year): 5 (2013)
Issue (Month): 3 (September)
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