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The SWOT Analysis Between Myth and Reality

Author

Listed:
  • Gheorghita Caprarescu
  • Daniela Georgiana Stancu
  • Georgiana Aron

    ("Dimitrie Cantemir" Christian University)

Abstract

The aim of this paper is to question a visual instrument adopted by some theorists and practitioners in Romania, the SWOT Analysis. Starting from the model currently in use the authors proves using both the term analysis as well as the methodology of drawing up the table named “the SWOT analysis” not only it’s uselessness but also the danger of filling up with intellectual falsehood the instruments of strategic analysis. The danger is even greater as the above mentioned instrument is promoted in university manuals proliferating thus through the future managers a models that lacks scientific fundament and value.

Suggested Citation

  • Gheorghita Caprarescu & Daniela Georgiana Stancu & Georgiana Aron, 2013. "The SWOT Analysis Between Myth and Reality," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(1), pages 38-42, March.
    • Handle: RePEc:khe:journl:v:5:y:2013:i:1:p:38-42
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    More about this item

    Keywords

    SWOT Analysis; strength; weaknesses; opportunities; threats; SWOT matrix;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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