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Competitive Intelligence a Management Technique in the Intercultural Society

Author

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  • Cristiana Cristureanu

    ("Dimitrie Cantemir" Christian University)

Abstract

Improved access to information, made easier by the continuous development of technologies and networks, will be a key feature of future society. Its application to support decision-making by organizations, enterprises or individuals, will facilitate better and, eventually, more innovative approaches and answers to the opportunities and risks in a rapidly changing world. Good management decisions rely on the quality of information. Competitive intelligence (CI) aims to take advantage of this challenge and develop better methods for the identification of relevant sources of information, for the analysis of collected information and its manipulation to provide what the user needs in order to adopt the proper business choice. Focused mostly on information available outside the organization, the scope of Competitive Intelligence (CI) covers wide fields ranging from technology to market or legal topics. CI is a never-ending task.

Suggested Citation

  • Cristiana Cristureanu, 2012. "Competitive Intelligence a Management Technique in the Intercultural Society," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3-4), pages 8-12, September.
    • Handle: RePEc:khe:journl:v:4:y:2012:i:3:4:p:8-12
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    More about this item

    Keywords

    Intelligence; globalization; competition; knowledge;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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