IDEAS home Printed from
   My bibliography  Save this article

The Anglicisms with Value of Noun in the Romanian Publicity Ads


  • Cristina Carmen Gruber

    () ("Dimitrie Cantemir" Christian University)


Most Anglicisms met in the publicity text are nouns. Many of them are not adapted to the norms of the Romanian language and the use of the hyphen in order to separate the „neologistic” part of the „Romanian” one – article or desinence – which was added to a word is frequent. Approximately half of the Anglo-American nouns met in commercial ads appear in „DEX 2009” accompanied by the mention „English word” (ex.: „brunch”, „software”), or without it (ex.: „catering”, „shopping”); the others, such as „banking”, „notebook” or „voucher” are not inventoried in the specialty works. The Anglicisms with value of noun used in this type of text belong to very well-defined fields, as well as to the usual vocabulary. Together with them, we also find false Anglicisms, funny creations, such as „mascool”, „gashcã”, „samãr” or „weekendãr”.

Suggested Citation

  • Cristina Carmen Gruber, 2012. "The Anglicisms with Value of Noun in the Romanian Publicity Ads," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3-4), pages 79-84, September.
  • Handle: RePEc:khe:journl:v:4:y:2012:i:3:4:p:79-84

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:4:y:2012:i:3:4:p:79-84. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.