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Dominating Trends on the Audio – Video Market – Strategies and Effects


  • Andreea –Ileana Danielescu
  • Dominic Perez-Danielescu

    () ("Dimitrie Cantemir" Christian University)


The authors focus on the dominating position of the American television, showing the reasons for its development, the importance of the export strategy, and the directions it imposed on the audio-video world market. The analysis with the European field industry has proved that the continental television had developed on different directions, but it had to adapt to the globalization processes to be able to penetrate all the cultural areas.

Suggested Citation

  • Andreea –Ileana Danielescu & Dominic Perez-Danielescu, 2012. "Dominating Trends on the Audio – Video Market – Strategies and Effects," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3-4), pages 62-64, September.
  • Handle: RePEc:khe:journl:v:4:y:2012:i:3:4:p:62-64

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    More about this item


    Television; trends; audio-video; cultural identity; melting pot; prime time; proximity;

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy


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