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Approaching Pricing Strategy in the Metallurgical Industry in the Context of Economic Crisis

Author

Listed:
  • Cosmin Dobrin
  • Vasile Deac
  • Aurelia Stanescu

    ("Dimitrie Cantemir" Christian University)

Abstract

The effects of the global financial and economic crisis (also felt ever more intense in Romania) have already appeared and they will increase; the essential problem is to diminish these negative effects. From this perspective, approaching the pricing strategy in a new way- that is a better coverage, understanding, mastery and reassessment of all the initial and new elements that exist, all will have to be taken into account while making pricing decisions-may have a decisive role in solving this problem.

Suggested Citation

  • Cosmin Dobrin & Vasile Deac & Aurelia Stanescu, 2011. "Approaching Pricing Strategy in the Metallurgical Industry in the Context of Economic Crisis," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(1-2), pages 96-100, March-Jun.
  • Handle: RePEc:khe:journl:v:3:y:2011:i:1:2:p:96-100
    as

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