Approaching Pricing Strategy in the Metallurgical Industry in the Context of Economic Crisis
The effects of the global financial and economic crisis (also felt ever more intense in Romania) have already appeared and they will increase; the essential problem is to diminish these negative effects. From this perspective, approaching the pricing strategy in a new way- that is a better coverage, understanding, mastery and reassessment of all the initial and new elements that exist, all will have to be taken into account while making pricing decisions-may have a decisive role in solving this problem.
Volume (Year): 3 (2011)
Issue (Month): 1-2 (March-June)
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