Mutations in Food Consumption in Romania, AMIDST European Integration

Understanding mutations in food consumption is important for any company that wishes to successfully operate on a market. Understanding the way globalization influences these mutations is equally important, especially for agri-food markets. The one in Romania is particularly interesting from this point of view because it has entered this global economic context during the last 20 years. Under its influence and amid the economic and social changes of this period, the food consumption in Romania has shifted from providing the minimum necessary staple goods to phenomena such as preferential consumption, acquiring large distribution areas or agri-food selection underpinned by individual preferences. Nevertheless, against the situation in developed countries, fundamental differences still exist in the way food consumption is evolving.