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Colors and Entrepreneurial Activities: An Exploratory Study

Author

Listed:
  • Nancy Hodges

    (University of North Carolina at Greensboro)

  • Michael J. Kane

    (University of North Carolina at Greensboro)

  • Albert N. Link

    (University of North Carolina at Greensboro)

Abstract

Colors may enhance entrepreneurial behavior. It is well known that creativity can lead to entrepreneurial behavior, and it is argued in the psychology literature that colors can influence an individual’s creativity. In this paper, we explore the empirical relationship between colors and entrepreneurial behavior under the literature-based hypothesis that yellows and oranges enhance an individual’s creative emotions. Our findings open the door for future research on the psychology of colors and entrepreneurship.

Suggested Citation

  • Nancy Hodges & Michael J. Kane & Albert N. Link, 2025. "Colors and Entrepreneurial Activities: An Exploratory Study," Small Business Economics, Springer, vol. 64(4), pages 1671-1677, April.
    • Handle: RePEc:kap:sbusec:v:64:y:2025:i:4:d:10.1007_s11187-024-00957-5
    DOI: 10.1007/s11187-024-00957-5
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    References listed on IDEAS

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    1. Albert N. Link, 2024. "Patenting as a Public Sector Innovative Response to the Great Recession," The Journal of Technology Transfer, Springer, vol. 49(3), pages 868-875, June.
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      More about this item

      Keywords

      Entrepreneurship; Color; Psychological behavior; Emotional states; Creativity;
      All these keywords.

      JEL classification:

      • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
      • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
      • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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