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The Affection Effect in Insurance Decisions

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  • Hsee, Christopher K
  • Kunreuther, Howard C

Abstract

We use insurance behavior as a context to study affective influences in seemingly purely monetary decisions. We report two related findings. First, people are more willing to purchase insurance for an object at stake, the more affection they have for the object, holding the amount of compensation constant. Second, if the object is damaged, people are also more willing to go through the trouble of claiming a fixed amount of compensation, the more affection they have for the object. These effects are not predicted by standard decision theories. We explain these findings by a "consolation hypothesis," according to which, people perceive insurance compensation as a token of consolation, and we discuss its implications for affective influences in other types of decisions. Copyright 2000 by Kluwer Academic Publishers

Suggested Citation

  • Hsee, Christopher K & Kunreuther, Howard C, 2000. "The Affection Effect in Insurance Decisions," Journal of Risk and Uncertainty, Springer, vol. 20(2), pages 141-159, March.
  • Handle: RePEc:kap:jrisku:v:20:y:2000:i:2:p:141-59
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    Cited by:

    1. Daniel Vastfjall & Ellen Peters & Paul Slovic, 2008. "Affect, risk perception and future optimism after the tsunami disaster," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3, pages 64-72, January.
    2. Mark Browne & Christian Knoller & Andreas Richter, 2015. "Behavioral bias and the demand for bicycle and flood insurance," Journal of Risk and Uncertainty, Springer, vol. 50(2), pages 141-160, April.
    3. repec:bla:jrinsu:v:84:y:2017:i:1:p:239-266 is not listed on IDEAS
    4. Schade, Christian & Kunreuther, Howard & Kaas, Klaus Peter, 2002. "Low-probability insurance decisions: The role of concern," SFB 373 Discussion Papers 2002,23, Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes.
    5. Howard Kunreuther, 2001. "Risk Analysis and Risk Management in an Uncertain World," Center for Financial Institutions Working Papers 02-08, Wharton School Center for Financial Institutions, University of Pennsylvania.
    6. Lazanyi, Kornelia, 2011. "Organizational Consequences Of Emotional Labour In Mangenent," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 5.
    7. Raccanello, Kristiano & Romero-García, David Arturo & Aceves-Medina, Juan Sebastián, 2015. "Falta de transparencia y arrepentimiento del consumidor," eseconomía, Escuela Superior de Economía, Instituto Politécnico Nacional, vol. 0(42), pages 7-32, primer se.
    8. Marieke Huysentruyt & Daniel Read, 2008. "How do people value extended warranties?: Evidence from two field surveys," Working Papers 2008_02, Durham University Business School.
    9. Qi-Wen Wang & Jian-Jun Shu, 2017. "Financial option insurance," Papers 1708.02180, arXiv.org.
    10. Himanshu Mishra & Arul Mishra & Dhananjay Nayakankuppam, 2007. "Seeing Through the Heart's Eye: The Interference of System 1 in System 2," Marketing Science, INFORMS, vol. 26(5), pages 666-678, 09-10.
    11. Irma Machielse & Danielle Timmermans & Peter Wakker, 2007. "The effects of statistical information on risk ambiguity attitudes, and on rational insurance decisions," Natural Field Experiments 00338, The Field Experiments Website.
    12. Charles Millar & Christina Starmans & Jonathan Fugelsang & Ori Friedman, 2016. "It's personal: The effect of personal value on utilitarian moral judgments," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(4), pages 326-331, July.
    13. Aseervatham, Vijay & Jaspersen, Johannes G. & Richter, Andreas, 2015. "The affection effect in an incentive compatible insurance demand experiment," Economics Letters, Elsevier, vol. 131(C), pages 34-37.
    14. Marieke Huysentruyt & Daniel Read, 2010. "How do people value extended warranties? Evidence from two field surveys," Journal of Risk and Uncertainty, Springer, vol. 40(3), pages 197-218, June.
    15. Eldar Shafir, 2003. "Context, conflict, weights, and identities: some psychological aspects of decision making," Conference Series ; [Proceedings], Federal Reserve Bank of Boston, vol. 48(Jun).
    16. Schade, Christian & Kunreuther, Howard, 2002. "Worry and the illusion of safety: Evidence from a real-objects experiment," SFB 373 Discussion Papers 2002,25, Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes.
    17. Johannes G. Jaspersen, 2016. "Hypothetical Surveys And Experimental Studies Of Insurance Demand: A Review," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 83(1), pages 217-255, January.
    18. David H. Krantz & Howard C. Kunreuther, 2007. "Goals and plans in decision making," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 2, pages 137-168, June.
    19. Zimmer, Anja & Schade, Christian & Gründl, Helmut, 2009. "Is default risk acceptable when purchasing insurance? Experimental evidence for different probability representations, reasons for default, and framings," Journal of Economic Psychology, Elsevier, vol. 30(1), pages 11-23, February.
    20. Philippe P. F. M. van de Calseyde & Gideon Keren & Marcel Zeelenberg, 2013. "The insured victim effect: When and why compensating harm decreases punishment recommendations," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(2), pages 161-173, March.
    21. David H. Krantz & Howard Kunreuther, 2006. "Goals and Plans in Protective Decision Making," NBER Working Papers 12446, National Bureau of Economic Research, Inc.
    22. Jean Desrochers & J. Francois Outreville, 2013. "Uncertainty, Ambiguity and Risk Taking: an experimental investigation of consumer behavior and demand for insurance," ICER Working Papers 10-2013, ICER - International Centre for Economic Research.
    23. Peter P. Wakker & Daniëlle R. M. Timmermans & Irma Machielse, 2007. "The Effects of Statistical Information on Risk and Ambiguity Attitudes, and on Rational Insurance Decisions," Management Science, INFORMS, vol. 53(11), pages 1770-1784, November.
    24. Slovic, Paul & Finucane, Melissa L. & Peters, Ellen & MacGregor, Donald G., 2007. "The affect heuristic," European Journal of Operational Research, Elsevier, vol. 177(3), pages 1333-1352, March.
    25. de Meza, David Emmanuel & Irlenbusch, Bernd & Reyniers, Diane, 2010. "Disclosure, Trust and Persuasion in Insurance Markets," IZA Discussion Papers 5060, Institute for the Study of Labor (IZA).

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