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Risk Perception and Smoking Behavior: Empirical Evidence from Taiwan

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  • Liu, Jin-Tan
  • Hsieh, Chee-Ruey

Abstract

This article uses survey data obtained from Taiwan to investigate consumer perceptions of smoking risks and the linkage of these perceptions to smoking behavior. In our analysis, two equations are estimated: (1) risk perception, and (2) smoking probability. The simultaneity problem in estimating risk perception and smoking probability is also considered. Overall, the results indicate that the risk perceptions of cigarette smoking are substantially overestimated and that these risk perceptions in turn, have a significantly negative effect on smoking probability. Also, the results suggest that the determinants of risk perception are consistent with the predictions of a Bayesian learning framework. Copyright 1995 by Kluwer Academic Publishers

Suggested Citation

  • Liu, Jin-Tan & Hsieh, Chee-Ruey, 1995. "Risk Perception and Smoking Behavior: Empirical Evidence from Taiwan," Journal of Risk and Uncertainty, Springer, vol. 11(2), pages 139-157, September.
  • Handle: RePEc:kap:jrisku:v:11:y:1995:i:2:p:139-57
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    Citations

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    Cited by:

    1. Clark, Andrew & Etile, Fabrice, 2002. "Do health changes affect smoking? Evidence from British panel data," Journal of Health Economics, Elsevier, vol. 21(4), pages 533-562, July.
    2. Arianne de Blaeij & Daniel van Vuuren, 2001. "Risk Perception of Traffic Participants," Tinbergen Institute Discussion Papers 01-027/3, Tinbergen Institute.
    3. Glynn T. Tonsor & Ted C. Schroeder & Joost M. E. Pennings, 2009. "Factors Impacting Food Safety Risk Perceptions," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 625-644, September.
    4. Petter Lundborg, 2007. "Smoking, information sources, and risk perceptions—New results on Swedish data," Journal of Risk and Uncertainty, Springer, vol. 34(3), pages 217-240, June.
    5. W. Kip Viscusi, 2016. "Risk Beliefs and Preferences for E-cigarettes," American Journal of Health Economics, University of Chicago Press, vol. 2(2), pages 213-240, Spring.
    6. Henrik Andersson, 2011. "Perception of Own Death Risk: An Assessment of Road‐Traffic Mortality Risk," Risk Analysis, John Wiley & Sons, vol. 31(7), pages 1069-1082, July.
    7. Kan, Kamhon & Tsai, Wei-Der, 2004. "Obesity and risk knowledge," Journal of Health Economics, Elsevier, vol. 23(5), pages 907-934, September.
    8. Caroline Rudisill, 2013. "How do we handle new health risks? Risk perception, optimism, and behaviors regarding the H1N1 virus," Journal of Risk Research, Taylor & Francis Journals, vol. 16(8), pages 959-980, September.
    9. Yen, Steven T. & Shaw, W. Douglass & Yuan, Yan, 2010. "Cigarette smoking and self-reported health in China," China Economic Review, Elsevier, vol. 21(4), pages 532-543, December.
    10. Jie‐Min Lee & Sheng‐Hung Chen & Hsiang‐Hsi Liu & Jung‐Yao Hung & Mei‐Yun Huang, 2010. "Effects Of Health Risk Information On Addictive Goods Consumption: A Case Of Tobacco, Alcohol, And Betel Nuts In Taiwan," Contemporary Economic Policy, Western Economic Association International, vol. 28(3), pages 406-413, July.
    11. Cai, Yongxia & Shaw, W. Douglass & Wu, Ximing, 2008. "Risk Perception and Altruistic Averting Behavior: Removing Arsenic in Drinking Water," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6149, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    12. Joan Rovira & Joan Costa, "undated". "Relative mortality ris and the decision to smoke," Studies on the Spanish Economy 87, FEDEA.
    13. Frank Sloan & Alyssa Platt, 2011. "Information, risk perceptions, and smoking choices of youth," Journal of Risk and Uncertainty, Springer, vol. 42(2), pages 161-193, April.
    14. Lundborg, Petter & Andersson, Henrik, 2008. "Gender, risk perceptions, and smoking behavior," Journal of Health Economics, Elsevier, vol. 27(5), pages 1299-1311, September.
    15. Man‐Ser Jan & Tsu‐Tan Fu & Chung L. Huang, 2005. "Willingness to pay for low‐lung‐cancer‐risk cigarettes in Taiwan," Health Economics, John Wiley & Sons, Ltd., vol. 14(1), pages 55-67, January.
    16. Henrik Andersson & Petter Lundborg, 2007. "Perception of own death risk," Journal of Risk and Uncertainty, Springer, vol. 34(1), pages 67-84, February.
    17. Hsieh, Chee-Ruey & Lo, Te-Fen, 2017. "Are smokers too optimistic about their health status: Ex ante perception versus ex post observation," China Economic Review, Elsevier, vol. 43(C), pages 169-183.
    18. Lin, Wanchuan & Sloan, Frank, 2015. "Risk perceptions and smoking decisions of adult Chinese men," Journal of Health Economics, Elsevier, vol. 39(C), pages 60-73.
    19. Günther Fink & Margaret McConnell & Bich Diep Nguyen, 2021. "Learn or react? An experimental study of preventive health decision making," Experimental Economics, Springer;Economic Science Association, vol. 24(1), pages 206-237, March.
    20. Georges Dionne & Claude Fluet & Denise Desjardins, 2007. "Predicted risk perception and risk-taking behavior: The case of impaired driving," Journal of Risk and Uncertainty, Springer, vol. 35(3), pages 237-264, December.
    21. Georges Dionne & Denise Desjardins & Martin Lebeau & Stéphane Messier & André Dascal, 2018. "Health Care Workers’ Risk Perceptions and Willingness to Report for Work during an Influenza Pandemic," Risks, MDPI, vol. 6(1), pages 1-18, February.
    22. Andersson, Henrik & Lundborg, Petter, 2006. "Perception of Own Death Risk: An Analysis of Road-Traffic and Overall Mortality Risks," Working Papers 2006:1, Swedish National Road & Transport Research Institute (VTI).
    23. Georges Dionne & Claude Fluet & Denise Desjardins, 2006. "Perception of the Risks Associated with Impaired Driving and Effects on Driving Behavior," Cahiers de recherche 0608, CIRPEE.
    24. Shou-Lin Yang & Chiung-Ying Lee, 2015. "Analysis of the medical demands of elderly dementia patients considering the caregiver cost of medical accompaniment: an application of the travel cost method and altruistic utility function," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(1), pages 423-439, January.
    25. Tianjun Feng & L. Robin Keller & Liangyan Wang & Yitong Wang, 2010. "Product Quality Risk Perceptions and Decisions: Contaminated Pet Food and Lead‐Painted Toys," Risk Analysis, John Wiley & Sons, vol. 30(10), pages 1572-1589, October.

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