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Evaluating the Relative Efficacy of the Marketing Function in the Construction Complex of Ukraine

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  • Elena Skliarenko
  • Henry Bartel

Abstract

The break up of the USSR pushed 15 constituent states into a transition phase from a regulated economy to a free market style one. Partially, this involved the wholesale importation of a variety of theories, strategies, and operational plans. This paper seeks to examine the efficiency of the use of the marketing communications mix in medium and large firms in the Ukraine’s construction complex during the transition period to a market oriented economy. In order to do so, a survey of the most significant, privately owned firms in the industry was conducted. A variety of quantitative measures were employed, including econometric estimates and certain elasticity coefficients that allowed us to asses existing tendencies in the industry, identify problems, and to make tentative recommendations. Copyright International Atlantic Economic Society 2006

Suggested Citation

  • Elena Skliarenko & Henry Bartel, 2006. "Evaluating the Relative Efficacy of the Marketing Function in the Construction Complex of Ukraine," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 12(1), pages 17-32, February.
    • Handle: RePEc:kap:iaecre:v:12:y:2006:i:1:p:17-32:10.1007/s11294-006-6122-2
    DOI: 10.1007/s11294-006-6122-2
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    References listed on IDEAS

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    1. Carmen de la Cámara, 1997. "The Labor Market in Central and Eastern Europe: Transformations and Perspectives," Eastern European Economics, Taylor & Francis Journals, vol. 35(1), pages 76-93, February.
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    Cited by:

    1. Sigitas Urbonavičius & Vytautas Dikčius, 2009. "Perceived role of marketing activities in the context of transitional economy," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 21(2), pages 167-182.

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      More about this item

      Keywords

      C50; F20; L10;
      All these keywords.

      JEL classification:

      • C50 - Mathematical and Quantitative Methods - - Econometric Modeling - - - General
      • F20 - International Economics - - International Factor Movements and International Business - - - General
      • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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